Privacy Policy

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📋 Last updated: May 2026  |  This policy applies to jdmponds.com

1. Who We Are

JDM Pond Services Ltd (“JDM Ponds”, “we”, “us”, “our”) operates the website jdmponds.com. We provide pond construction, pond maintenance and garden landscaping services across the East Midlands.

For the purposes of UK data protection law, JDM Pond Services Ltd is the data controller responsible for your personal data.

Contact details:

2. What Personal Data We Collect

We collect personal data in the following ways:

When you contact us via our website form:

  • Full name
  • Email address
  • Phone number
  • Town or city
  • The message or enquiry you submit
  • Any photos you choose to upload

When you call or email us directly:

  • Your name and contact details as provided
  • Details of your enquiry or project

When you visit our website:

  • IP address
  • Browser type and version
  • Pages visited and time spent on the site
  • Referring website
  • Device type

This technical data is collected automatically via cookies and analytics tools — see Section 7 for more information.

3. How We Use Your Personal Data

We use the personal data we collect for the following purposes:

  • To respond to your enquiry — we use your contact details to reply to messages submitted via our website contact form or sent to us directly.
  • To provide our services — if you become a customer, we use your details to arrange site visits, provide quotations and carry out the agreed work.
  • To send follow-up communications — with your consent, we may contact you to follow up on an enquiry or share relevant information about our services.
  • To improve our website — we use anonymised analytics data to understand how visitors use our site and to improve its content and performance.
  • To comply with legal obligations — we may process your data where required to do so by law.

4. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following legal bases for processing your personal data:

  • Legitimate interests — responding to enquiries and communicating with potential and existing customers about our services.
  • Contract performance — processing data necessary to provide the services you have requested or to take steps prior to entering into a contract.
  • Legal obligation — where we are required to process data to comply with a legal requirement.
  • Consent — where you have explicitly given consent, for example by ticking the consent checkbox on our contact form. You may withdraw your consent at any time by contacting us at jack@jdmponds.com.

5. Who We Share Your Data With

We do not sell, rent or trade your personal data to any third party.

We may share your data with the following categories of trusted third parties, only where necessary:

  • Website hosting provider — 20i Ltd, who host jdmponds.com on servers based in the UK.
  • Email service providers — used to receive and manage enquiry emails.
  • Google LLC — via Google Analytics (anonymised usage data) and Google Business Profile. Google’s privacy policy is available at policies.google.com/privacy.
  • Trustindex.io — if you interact with our Google Reviews widget embedded on our website.
  • Professional advisors — such as accountants or legal advisors, where required.

All third parties we work with are required to handle your data securely and in accordance with applicable data protection law.

6. Data Retention

We retain your personal data only for as long as is necessary for the purposes set out in this policy:

  • Enquiry data (where no contract is formed): up to 12 months from the date of initial contact.
  • Customer data (where a contract is formed): up to 7 years from the end of the business relationship, in line with our legal obligations relating to financial and tax records.
  • Website analytics data: as per Google Analytics’ default retention settings (up to 26 months).

After the applicable retention period, your data is securely deleted or anonymised.

7. Cookies

Our website uses cookies — small text files placed on your device when you visit. We use the following types:

Essential cookies

Necessary for the website to function correctly. These cannot be disabled.

Analytics cookies

We use Google Analytics to collect anonymised data about how visitors use our website. This helps us understand which pages are most useful and improve the site. The data collected is anonymised and does not identify you personally.

Third-party cookies

Our Google Reviews widget (provided by Trustindex.io) and any embedded Google Maps may set cookies from Google LLC.

When you first visit our website, you will be asked to accept or decline non-essential cookies via our cookie consent banner. You can change your cookie preferences at any time by clearing your browser cookies and revisiting the site. For more information about cookies and how to manage them, visit www.allaboutcookies.org.

8. Your Rights Under UK GDPR

Under UK data protection law, you have the following rights regarding your personal data:

  • Right of access — you have the right to request a copy of the personal data we hold about you.
  • Right to rectification — you have the right to request that we correct any inaccurate or incomplete data we hold about you.
  • Right to erasure — you have the right to request that we delete your personal data, subject to certain legal exceptions.
  • Right to restrict processing — you have the right to request that we limit the way we use your data in certain circumstances.
  • Right to data portability — you have the right to receive your data in a structured, commonly used format where processing is based on consent or contract.
  • Right to object — you have the right to object to processing based on legitimate interests.
  • Right to withdraw consent — where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of processing before withdrawal.

To exercise any of these rights, please contact us:

We will respond to your request within one calendar month. We will not charge a fee for handling your request unless it is manifestly unfounded or excessive.

9. How We Protect Your Data

We take the security of your personal data seriously. We use appropriate technical and organisational measures to protect your data against unauthorised access, loss, alteration or disclosure. These include:

  • Secure HTTPS encryption on our website
  • Access controls limiting who can view personal data
  • Regular security monitoring via Wordfence and Sucuri
  • Trusted, reputable third-party service providers

However, no method of transmission over the internet is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

10. International Data Transfers

Some of our third-party service providers, including Google LLC, operate outside the UK. Where your data is transferred outside the UK, we ensure that appropriate safeguards are in place, such as the use of UK International Data Transfer Agreements or adequacy decisions, in accordance with UK GDPR requirements.

11. Links to Other Websites

Our website may contain links to third-party websites — for example, our suppliers’ websites. We are not responsible for the privacy practices of those websites and we recommend you review their privacy policies independently.

12. Children’s Privacy

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately at jack@jdmponds.com and we will delete it promptly.

13. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements or other factors. When we update the policy, we will revise the “last updated” date at the top of this page. We encourage you to review this policy periodically.

14. How to Complain

If you are unhappy with how we have handled your personal data, please contact us in the first instance at jack@jdmponds.com and we will do our best to resolve the matter.

If you remain unsatisfied, you have the right to lodge a complaint with the UK’s supervisory authority:

  • Information Commissioner’s Office (ICO)
  • Website: www.ico.org.uk
  • Helpline: 0303 123 1113
  • Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

15. Contact Us

If you have any questions about this privacy policy or how we handle your personal data, please contact us: